Kim Kardashian West has both influence and impact, a potent combination that equates to immeasurable power in the digital era. The entrepreneur, beauty mogul, producer, and author has over 200 million followers across social media: 111 million on Instagram, 30 million on Facebook, and 59.9 million on Twitter, as well as 1.1 million subscribers on YouTube. Add to that the continued success of Keeping up with the Kardashians, and her reach is enormous.
For the past decade, she has not just tapped into the cultural Zeitgeist, she has defined it. Kardashian West uses her platforms to maximize both her messaging and her opportunities. She was an early pioneer in monetizing her social media platforms and creating two-way dialogues with fans. When she posts or talks about a fashion brand – or any brand – the positive impact on sales and awareness is immediate. It’s no surprise that fashion has turned to Kardashian to help drive business. In addition to her own beauty and fragrance brands, she starred in campaigns for Yeezy, her husband Kanye West’s brand, and Calvin Klein. She has also been featured on countless magazine covers including Elle, Vogue, GQ, Forbes, Marie Claire, Glamour, Cosmopolitan, Allure and Harper’s Bazaar.
All these reasons and more have led to the CFDA Board of Directors honoring Kardashian West with a special Influencer Award this year. As CFDA Chairwoman Diane von Furstenberg puts it, “Over the past decade, Kim Kardashian West has mastered the meaning of influence in the digital age.”