With an Instagram following of over 1.3M, it’s safe to call Pat McGrath not just one of the world’s most influential and in-demand makeup artists, but also a social phenomenon –and that’s in more ways than one. Consider her gang of pals for instance. On any given day in any given fashion capital, McGrath may be in the company of true influencers like Marc Jacobs, Kate Moss, Edward Enninful, Naomi Campbell, and Steven Meisel. That she is most beloved is no secret. A backstage fixture at fashion week, McGrath has worked her magic on countless runway shows, including Prada, Dior and Givenchy. In 2015, she launched Pat McGrath Labs, a line of trend-defining cult products. Like everything she touches, it was an instant hit.