Mary Howard & Kyle Hagemeier
For the first time, CFDA announced the year’s Fashion Awards nominees and honorees through a digital campaign on Instagram. In lieu of using just a title card for each video announcement, Mary Howard and Kyle Hagemeier of MHS Artists created a dynamic, elevated presentation of a few simple words: 2018 CFDA Fashion Awards in Partnership with Swarovski.
“We both have a desire to create something that inspires not only other creatives, but each other,” Hagemeier said of the resulting mobile. Together, he and Howard, the legendary set and production designer who has been integral to some of the most iconic fashion images of the past two decades, translated the simple message into the dazzling mobile central to the digital announcement. They used acrylic, steel and Swarovski crystals to create the fluid, balanced and playful piece. With the 2018 CFDA Fashion Awards taking place in the art-filled environs of the Brooklyn Museum, the mobile perfectly set the tone for the biggest night in American fashion.